The Start of Something Big
etech spearheaded the effort to impress attendees from their first step into the show. “They did an amazing entrance unit,” said Luna. “It certainly built anticipation for what was to come.” etech created a wide-span softset spandex installation with dramatic moving lights across the show entrance. Special lighting effects threw large ad:tech and revenue-generating sponsored logos onto the display. A longtime exhibitor remarked that the overall effect was more like crossing the ropes at a nightclub or getting into a celebrity restaurant than like a tradeshow.

etech also provided lighting for ConnectLIVE!, ad:tech’s informal networking event at which more than 2,500 people partied to the sounds of a live rock band and were rocked by the live impact of chainsaws hacking a huge ad:tech logo out of ice.

The Fine Details…and a Very Happy Ending
The Keynote Room also featured a large-scale soft set and sophisticated lighting. Speakers were fully prepped by etech specialists and enjoyed systems to help ensure the success of their presentations, including operator-controlled slide advancement, smooth video switching for graphic impact, and a confidence monitor that showed presenters what was on the screen behind them. The monitor also flashed time remaining in each presenter’s time slot, which helped keep presenters on schedule.

etech’s team of dedicated technicians not only designed and installed scenery, high-end audio systems, video, and lighting throughout the show, they handled internet connectivity for a wireless system on the event floor and set up a sponsored, revenue-generating Cyber Café. A fully equipped press room was provided. In addition, they recorded audio in the Keynote Room and five major breakout rooms, and provided ad:tech with the raw material to use for podcasts.